Pluto boasts that they’re the first company to offer a truly individualized product in the form of a sleep pillow. Their pillows are tailored to each individual’s size, shape, and sleeping pattern.
With 35 possible permutations, every Pluto Pillow is unique. That’s not surprising, considering that each pillow is custom-made to meet the exact needs of its individual buyer.
Short Bio
| Company Name | Pluto |
| Founder | Susana Saeliu and Kevin Li |
| Founded | 2022 |
| Product | Customizable pillow designed for your sleep style |
| Asked For | $400,000 for 5% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | Season 12 Episode 24 |
| Air Date | May 14, 2022 |
| Business Status | In Business |
| Net Worth | $8 Million *estimated |
| Website | Visit Website |
| Headquarters | City of Industry, California, US |
What Is Pluto?
The Pluto is a hybrid design with a foam inner core and a plush outer cover. It offers customized pillows, according to the customer.
The inner core of the Pluto Pillow is high-performance foam, and the outer Plush cover is filled with tiny polyester microfibers. High-quality, hypoallergenic, temperature-regulating materials are used in all of its pillows.
Pluto Pillows functions like an algorithm, customizing and selling based on the needs of each pillow user.
For example, if the user feels hot in the pillow, it offers a pillow with incorporated cooling gel fibers.
These pillows feature a supportive, high-grade CertiPUR-us inner core encased within a plush outer pillow.
Each pillow is handcrafted to the specifications provided by the user. Pluto Pillow is made with a personalized, Hybrid Design, Temperature Regulating, and Bounces Back in mind.
They have 35 variations of combined material (all for $110 with a risk-free trial period of 110 nights).
The Founder Of Pluto
Susana Saeliu and Kevin Li are the co-founders of Pluto. They both founded this company in 2022.
Susana comes from a business family. She graduated from the University of Southern California’s Marshall School of Business. Kora is a bamboo bath tissue company that was founded.
TRADEX, Inc., a reverse logistics company, was founded by her in 2011. She founded the Pluto company in 2022, and she is now its co-founder and CEO.
Kevin comes from an entrepreneurial family as well. He graduated from the University of California, Davis with a degree in Computational and Data Science.
He worked in an electronics distribution company after college.
Pluto Before Shark Tank
Susana’s neck pain prompted the establishment of the Pluto Pillow Company. When he was running the Tradex Marketplace, Susana was learning about pillow production from a top manufacturer.
Meanwhile, when she woke up in the mornings, she began to experience severe neck pain, necessitating the purchase of new pillows.
She looked everywhere in the market for the perfect pillow, but she couldn’t find it. Susana recognized the issue and co-founded Pluto Pillows with Kevin in 2022.
For the perfect pillow design, they interviewed sleep experts, consumers, and physical therapists. Susana was already acquainted with Top Pillow Manufacturing Company, and together with Kevin, they developed an algorithm that allows customers to design their own pillows.
This company gradually gained popularity, and many media publications, including House Beautiful Magazine, Cosmopolitan, Architectural Digest, Oprah Daily, and Essence, recognized it.
Pluto After Shark Tank
Pluto did not get the deal on Shark Tank because the entrepreneur was unable to properly negotiate with Robert. However, the Shark Tank show provided free promotion for this company.
Daniel Lubetzky did not invest in this company, but he became a client. He went out and bought Pluto pillows for his family.
Following Shark Tank, this company was featured in numerous media publications. In March 2022, “Gearpatrol” Magazine published an article titled “10 Best Pillows to Sleep Better Tonight and Every Night.”
This company was already operating with a very low margin, which is not ideal for this industry.
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Pitch Of Pluto
Susana Saeliu and Kevin Li appeared on a Shark Tank episode about Pluto and asked for $400,000 in exchange for 5% equity. Shark was shown the product during a demo session.
They made it in 197K first years when they started this company in 208. They made $473k in 2019 by selling this pillow, and they have made $490,000 so far in 2022. The cost of their standard-size pillow is $95.
It costs $95 plus $18 shipping and $25-$30 to make a pillow. They have a 50% chance of winning. Shark claims that his gross margin is low.
Lori, Mark, Kevin, and Daniels declined the offer, but Robert remains interested. Robert offered $400k in exchange for 20% equity, but the entrepreneur countered with 9%. No, Robert said.
Pluto Shark Tank Update
Pluto’s Shark Tank episode aired on May 14, 2022, and the company’s sales increased significantly as a result. Visitors to their website increased as well.
This company hasn’t released much information so far. This company’s annual revenue is expected to be $3 million in September 2022.
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Is Pluto Still In Business
Pluto only sells customized pillows through its official website, so the founders are heavily marketing it.
Susana and Kevin come from a business family, with Susana already in the business, and they are well-versed in it.
This company is only operating in the United States and has not yet expanded internationally. The entrepreneur’s ambition is to expand this business internationally.
It currently employs 2-10 people and is headquartered in the City of Industry, California.
Pluto Pillow is still in operation as of September 2022.
Pluto’s Net Worth
The annual sales of this company are currently $3 million, and they are increasing year after year.
In Shark Tank, the entrepreneur requested a deal such as an $8 million valuation of his company, but the deal could not be completed. In today’s money, Pluto is worth $8 million, according to the founder.
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