May 18, 2022

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Live: Minute by minute starting at the Apple event

Live: Minute by minute starting at the Apple event

Tim Cook, CEO of Apple
Tim Cook, CEO of Apple

Peak performance began, The The first important note of 2022It was made by Apple in the United States. The meeting with Tim Cook, the company’s CEO, began with announcements for Apple TV +.

The manager said, “We are working hard to provide new products and services that will help us stay in touch, produce and entertain with some previews that can be found on the streaming service.”

In this sense, he announced the launch of “Friday Night Baseball”, a service that watches the game from various Apple devices.

Peak performance and announcements for Apple TV +
Peak performance and announcements for Apple TV +

As for the products, it started with the company star: iPhone 13. 13 and 13 Pro versions announced that it will be available in two new colors: green and “alpine green”.

IPhone SE3

Finally, and as expected, it released the new iPhone SE 3 that integrates the A15 bionic chip. Francesca Sweet, the global iPhone Marketing Manager, was responsible for describing this new product.

This is the iPhone SE version 2022
This is the iPhone SE version 2022

A palette was shown where the performance of the new iPhone SE with other enterprise devices was analyzed.

In this way, Apple wants to show that the most affordable mobile in the queue is not far off when analyzing its power.

Performance of iPhone SE compared to other corporate phones
Performance of iPhone SE compared to other corporate phones

It has a value of USD 429, which is slightly higher than the previous issue USD 399.

As for the design, there are no major changes because the iPhone SE 3 has only one lens on the back, although the company claims that this is not a problem as the A15 chip’s ISP achieves better photo quality.

On the other hand, it does not integrate Face ID, but only a fingerprint. It is 5G compatible and the company promises improvements in battery performance.

The new iPhone SE 3 integrates 5G
The new iPhone SE 3 integrates 5G

IPod Air

The new iPad Air M1 chip will integrate with the iPad Air, i.e. the same processor as the iPad Pro. This new chip offers 60 percent faster performance than the A14 and 2 times faster graphics than the A14.

The company promises that this iPad will be twice as fast as the best-selling Windows laptop in its price range.

The new iPad Air comes in five colors
The new iPad Air comes in five colors

The team will be offered in 64GB and 256GB. Pre-sales start this Friday and will be available from March 18 at USD 599.

M1 Ultra

New Apple M1 Ultra Chip
New Apple M1 Ultra Chip

The company has announced the company’s new processor, called the M1 Ultra, which has the following features:

-It has a special “Ultra Fusion” framework: it considers two chips in the software together.

-It is 7 times faster than M1.

– Connect signals over 10k

Memory band increased to 800GB / s

– Supports 128GB integrated memory.

-20-core CPU: 16 high performance cores, 4 performance cores, 64-core GPU.

-It is 8 times faster than M1.

The Apple M1 Ultra offers better performance than its predecessors
The Apple M1 Ultra offers better performance than its predecessors

MacStudio

Mac Studio is the new computer introduced by Apple with the M1 Ultra Processor. The main features of this device are as follows:

-You can choose Mac Studio with M1 Max or M1 Ultra.

-It has an SD card reader on the front and two Thunderbolt 4 ports.

Apple has introduced its new Mac Studio
Apple has introduced its new Mac Studio

-It has four Thunderbolt 4 ports and two USB-A on the back.

Looks like two Mac minis are stacked.

-The case is made with a piece of aluminum, and the fans keep the equipment well ventilated, taking in air from the bottom and pushing it out.

The -4 Pro display can support up to XDR and up to a 4K TV.

– 3.7 inches high and 7.7 inches wide.

Mac Studio has four Thunderbolt 4 ports on the back
Mac Studio has four Thunderbolt 4 ports on the back

The basic Mac Studio with the M1 Mac is 50% faster than the current Mac Pro with the 16-core Intel Xeon chip. With the M1 Ultra, it’s 80% faster.

The M1 Max comes with 64 GB of memory and the M1 Ultra with 128 GB of memory.

Mac Studio guarantees better performance and speed
Mac Studio guarantees better performance and speed

Starting value with M1 Ultra: USD 3,999 and M1 maximum: USD 1,999

– Available for delivery from March 18

Studio display

Studio Display 27K screen with 5K resolution, wide color P3 and 7 million pixels. Here is a summary of some of the details found at the meeting:

-It has 218 pixels per inch.

– 5K retina display with True Tone, 600 nits brightness and anti-reflective technology.

Studio display 27 inches
Studio display 27 inches

-It integrates the A13 bionic chip just like the iPhone 11. The processor integrates the camera and plays Dolby Atmos audio.

-It has six speakers, four woofers and two tweeters.

-It has three USB-C ports, 96w powered Thunderbolt

-Its initial value will be USD 1.5999

– Available for delivery from March 18

All messages coming from the Studio Display hand
All messages coming from the Studio Display hand

“We look forward to seeing what our users will do with these incredible products and the impact they will have on people’s lives,” said Tim Cook, concluding the first keynote address of the year with those words.

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