Kanye West, a rapper who has won 24 Grammy Awards, told clothing company The Gap Inc. that he is ending their deal with the Yeezy-Gap clothing line.
The New York Times says West broke up with her because she broke a contract. When the business partnership was announced in June 2020, there was a lot of excitement, and Gap’s stock price went up by the most in 40 years.
The partnership was meant to last for 10 years and bring in more than a billion dollars. But two years after that, the clothing brand said the relationship was over in a letter to employees.
And we’ve decided to end our work together.
In a recent interview with Bloomberg, the rapper College Dropout said he’s done with working with companies and wants to start his own business.
He said in the interview, “It’s time for me to go it alone.”
“No problem. I made money for the company. I made money from the companies. We came up with ideas that would change clothing for good, like the round jacket, the foam runner, and the slides, which have changed the shoe industry. Now it’s Ye’s turn to start the new business. There won’t be any more companies between me and the audience.”
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Nicholas Gravante Jr., West’s lawyer, sent a letter to the brand saying that it had “abandoned its contractual obligations” by not selling Yeezy-Gap products in its stores and not opening stores to sell Yeezy products.
Gap told The New York Times that it will keep selling Yeezy-Gap products through the first half of 2023. This includes a holiday collection that will come out later this year.
The brand initially said that the Yeezy-Gap line would come out in 2021, but the date kept getting pushed back. In the first 18 months of the partnership, only a jacket and a sweatshirt came out.
The prices of the Yeezy-Gap line were much higher than the prices of most Gap items. For example, hoodies sold for more than $200, and t-shirts cost between $60 and $120. West is not only leaving Gap, but he is also trying to stop doing business with Adidas.
Kanye West’s Yeezy Gap Clothes on Twitter
Please look at Kanye West’s Yeezy Gap Clothes on his Twitter account.
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything pic.twitter.com/GNd08Zv1zC
— little miss (@owen__lang) August 15, 2022
Why Did Kanye Stop Working With the Gap?
The Gap sells Kanye West’s Yeezy brand (minus the sneakers). In a letter to the Associated Press, an attorney for West said, “Gap left Ye no choice but to end their collaboration agreement because of Gap’s significant lack of compliance.
What is the Name of Kanye’s Brand?
Ye’s reign over Yeezy x Adidas might be coming to an end soon. Kanye West has discussed his fight with Adidas over the Yeezy brand in a series of Instagram posts. He says that Adidas offered to buy him out for $1 million.
What’s the Deal With Kanye West and Gap?
Gap and the hip-hop star signed what was supposed to be a 10-year deal in 2020. Under the agreement, he would design Yeezy-branded items that Gap would sell. West got royalties and Gap stock based on how well Yeezy items sold, which happened quickly.